About the film "La Epoca"
by Francisco Villalobos, (just don't give me a lot of crap.)
by Francisco Villalobos, (just don't give me a lot of crap.)

What is the Mambo? Who really-really created the Mambo since there are several figures who are often credited with being originators of the Mambo, like Israel "Cachao" Lopez, Perez Prado, Beny More, Tito Puente and Cuban legend Arsenio Rodriguez - so then, who really is the creator of the Mambo? We have the answer documented on film. What is Salsa? Which is Cuban and which isn't? Which rhythms are Puerto Rican, Dominican or Panamanian?
"Beautiful Maria, Of My Soul" by Antonio Banderas.
What's guajira, guajira-son, guaguancó, montuno, son-montuno, cha-cha-chá and are they just rhythms or are they dances? Why are these questions in need of answers in today's society? It's because the term "Salsa" was created, which diluted the ability to distinguish between each rhythm. "La Epoca" goes into great detail, with personal interviews with the legends who PRECEDED that umbrella term "Salsa," and they share with us how it came to happen.
Many of the Latin musician legends such as Celia Cruz, Tito Puente and Arsenio Rodriguez are no longer living, but their enormous contributions to the Palladium-era remain! There have been several films, recently, which touch upon the "Palladium" times, in New York City, which mentioned many other Latin legends like Machito, Beny Moré, Perez Prado, Tito Rodriguez, and many others.
"Ran- Kan Kan" por Tito Puente
But, "La Epoca" takes it much, much further into the stories and the inside-never-heard-before informative details of the Mambo origins, the relationship between the musicians and most importantly, the legendary musicians who were behind the scenes of the major band-leaders. In addition, the film puts to rest the controversy of Dancing "on 1" vs. Dancing "on "2," and it also exposes the controversy over the umbrella term "Salsa" and the generations that have followed since its conception.
"La Epoca" is a major success in comparison to ALL other documentaries and documentary-films and all other films EVER done on Latin music and the Palladium. There are ONLY 2 other films that have plenty of following - those films are "Buena Vista Social Club," which is a documentary-film. Buenta Vista is a fine film and has its value, however, we find that it only focuses on a small group of musicians and does little to provide history. The other movie is called "Mambo Kings." But, do you know what's so funny about that? Many of the legends, from the Palladium-era, who we've spoken to us, have all made it absolutely clear that Mambo Kings did no justice for Latin-American roots and rhythms and dance - and that it "watered down."
"Oye Como Va" por Tito Puente
"La Epoca - The Palladium Era" incorporates BOTH Palladium-era Latin music AND dance AND IN ADDITION to this, it incorporates the Palladium-era musicians AND the dancers - so this movie has got it all covered. We go back to the origins - the roots and follow it up to present day. The movie is not ONLY about the Palladium Ballroom, located at 53rd and Broadway in Manhattan, but about the Palladium-era to present day - all the clubs open at the time and the music born at the time - comparing the dancing of back then to the dancing of today. We even have interviewed those who tell us who it was that started "on 1" Salsa dance, which happened in the Catskills.
We have intimate interviews with major musicians and performers of the Palladium-era that NO other producer has been able to get!! That's so important! It's because of this - that the movie has continued to expand. The 2-hour long feature-length documentary-film premiers in each state that producers filmed in - Connecticut, New York, New Jersey, North Carolina and South Carolina during the month of August. Then, in September, the film hits select theaters nation-wide!
"Regalo Del Alma" por Celia Cruz
Charlie Rodriguez, the tres player of Johnny Pacheco and who also worked with Larry Harlow and Pete "El Conde" Rodriguez, says in his interview exactly what this film is about. Speaking in Spanish, he says (translated), "Much of today's youth does not know how to distinguish between the origins of the rhythms. Today, they call all those rhythms by one name - Salsa." To have such a major player for the Palladium say this - is amazing and to actually get it on video is even more amazing.