Saturday, December 29, 2012

We are going to make it.

Change yourself - you are in control - Forgive and let go,
Take care of this moment - Without action you aren't going anywhere,
 Everyone is human - see the good in people and help them,
Persist and be congruent - be authentic and be your true self.
Continue to grow and to evolve. Happy New Year.
 

"The secret of success in life is for a person to be ready for their
opportunity when it comes. We all wish you success in
all the opportunities that may come your way."
 
 

Let'er Rip!

A New Year may be a significant event for many. But the absurdities of the celebration cannot escape a skeptic. What better way to start a New Year than with a hearty laugh?

 "New Year's is a harmless annual institution, of no particular use to anybody save as a scapegoat for promiscuous drunks, and friendly calls and humbug resolutions."
 



"New Year's Day now is the accepted time to make your regular annual good year
resolutions. Next week you can begin paving hell with them as usual."

Friday, December 28, 2012

Social Media Strategy

In the coming year the dance environment on Oahu is going to get strategic about social media. Some Dance Clubs are becoming aware of counters and will get serious about social media. They will be looking at ways to move it out of the closed in newsletter and web site modes into ways throughout the dance environment that engage a far larger number of dancers.

"Everything in life is temporary. So if things are going good,
enjoy it because it will not last forever."

 

The existing blog sites are probably the easiest to use for most dance organizations. The complete page set up is already there, together with existing hits. It would just be a matter of getting one of their members in as a guest author and learn the ropes.
 
And with two of their people as guest authors, they could double the hits of whatever blog they choose. But that means much more contact with the rest of the dance scene on this island and very likely beyond. The only problem is for the guest authors to avoid being a rubber stamp of the club, for then they lose their effectiveness.

"Jukebox Saturday Night" by Glenn Miller (Marion Hutton, Tex Beneke & the Modernaires)

A larger club of over 800 or 900 members could develop their own blog with the possibility of 100 average hits per day, but they would not be able to do it with only one person. It’s about involving potentially most of your friends and fellow dancers, asking them to rise to the opportunity of becoming advocates of your club. For some leaders, this is an exciting, game-changing opportunity. But for most clubs, it’s absolutely terrifying.

That kind of scale doesn’t happen overnight – it takes some serious planning, technology, and training. The first and most important step for you to take is to see the opportunity for greater engagement. The second, and probably harder one, is to see your members workforce in a different light – not as potential social media time bombs that could go off without warning, but as engaged, proactive club ambassadors.

"I'm looking Over A Four-Leaf Clover" by Alvino Rey

So get cracking, line up your Officers and Board Members, and get started planning how your club can be strategic with social media when your members are out there and engaged with each other and your fellow dancers. You may just decide the easiest is to get one of your own into any of the other existing blogs and adding on to their existing hits, which benefits everyone. Could be a starter.

Pub's Side Note: Just got into Google + and made my first "circle," it is a little complicated but the simple stuff seems right up my social alley. You don't need an invite you can just ask to be let in. It seems to be better than Facebook or Twitter. I dropped those a year back. Guy Kawasaki has just written a terrific book "What the Plus!" Paperback on sale at Amazon for only $8.